Case Study

Fanum

Amp Fanum is a popular content creator and personality. He is known for his high-energy streams and his entertaining commentary. He has a large following on YouTube and Twitch, and he is also a member of AMP.

Commissioned on 2/20/2023

Color Palette

The dark gray (#161618) provides a neutral base for the other colors to pop, while the lime green (#32d74b) adds a touch of brightness and energy. The white (#ffffff) is used for text and other elements that need to stand out.

Concept Exploration

Fanum was set on a custom T letter logo, and he wanted it clean/simple yet bold at the same time. We designed over 15 variations of T logos for him, focusing on adding sharp, yet coherent angles to the T design.

Designing the brand

Amp Fanum’s stream branding is focused on creating a look that was both energetic and professional. We wanted to create a brand that would reflect Amp Fanum’s personality and style, as well as his passion for streaming and live entertainment. Clean yet bold lines add vibrancy to his minimalistic design style.

Character Design

Due to his love for Goku and Dragon-Ballz, Fanum wanted us to design him a self-portrait character mascot in the infamous anime style. The final character needed to scream “SUPER SAIYAN”, and we believe the final result achieves that goal.

Character Animation

Using Fanum’s character design, we created a set of alert animations that gain inspiration from Goku’s super saiyan animation. The animation is energetic, fast and loud. The initial anime-styled lightning effect draws viewer’s attention to the notification.