A black and white color scheme is a classic and timeless combination that consists solely of the two extreme shades: pure black and pure white. This minimalistic pairing creates a striking and impactful visual contrast while evoking a sense of simplicity, elegance, and sophistication.
While designing the logo, we explored a variety of different options. From beer bottles, to mugs, to shot glasses. Ultimately we felt as if the shot glass was the best fit to properly capture the essence of the Around the Bar podcast.
The brand uses a word mark paired with a shot glass logo which positions itself as a place that focuses on good conversations, while also enjoying the pleasure of a well-crafted drink. The logo’s simplicity and elegance keeps a focus on the title of the podcast “Around the Bar”.
Designing for streamers and content creators since 2019
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